Getting support, and outsourcing frees you up to grow your business and enables you to work on the areas that you should be working on, rather than the things that are keeping you stuck and busy.
You have to think about what you want. Do you want to be a full-time freelancer? Or do you want to scale your business?
Perhaps when you hit capacity, it's a chance to get higher paid work and sift out the lower-paid work? Maybe it's time to outsource parts of what you do to make more money charging for premium services.
"It's not that expensive to get a little bit of help with the tasks that cause you the most stress. Start small but start. Two hours won't break the bank but might give you some breathing room to work on your business, write your book or to create your course. Things that could pay you for years to come". Denise Duffield Thomas
Clare is a Digital Marketing consultant with several service-based packages.
She also spends time on the following tasks:
That’s sixteen hours where she's working on things that don't light her up and these things stop her taking projects she enjoys.
She's weighing up the various outsourcing options and has had the following quotes.
Outsourcing cost = £200 VA + £120 cleaner and when she could be charging £500/day
This would free up two days to work, potentially earning £1000 in revenue.
Potential profit or loss = £1000 (2 x £500 days potential revenue) - £320 (outsourcing costs = £200 VA + £120 cleaner) = £580 (profit)
Ok so this is a crude example - but you get my point?
Next time you think “I can’t afford to outsource” do this exercise.
And ask yourself this question “what is doing everything myself costing my business?”
Dig deep and consider the possibilities and opportunities that outsourcing could generate for your business.