The Online Business Blueprint

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Are you a time-poor, client-hunting, odd-jobbing freelancer?

Would you like to get paid well, to do the work you love, for clients you’re excited to help?

Sounds good? But improbable?

Maybe even impossible?

Because right now you’re stuck in a cycle of:

Because right now you’re stuck in a cycle of:
  • Worrying about where the next paying client will come from
  • Taking whatever work is offered to you, even if it doesn’t light you up
  • Underpricing because you don’t want to scare them off
Because right now you’re stuck in a cycle of:
Stop hurting yourself like this!

Stop hurting yourself like this!

Stop hurting yourself like this!

You were brave enough to become self-employed, to risk going it alone, to strike out as your own boss.

You should be doing work you enjoy, for clients you love (and who love you back) and be fairly financially rewarded for that.

Hello there frustrated freelancer!


I’m Ruth, a qualified and experienced coach, and a successful business owner, and I know you deserve better. I’ve helped 100s of women transform their business from time-consuming disappointments into thriving and rewarding sources of satisfaction.

I’ve combined my 20 years of business and marketing experience to create the Online Business Blueprint, a 12-week course to redesign and market your business so you can make more money, in less time, doing work you love, for people you enjoy serving.



Make your ideal clients come to you, set prices that truly reflect your value, and only say ‘yes’ to clients and work that makes your heart sing 💕


My goal is to get you to a point where you feel confident turning DOWN clients, contracts and work that don’t match your vision for your business.

I’ve seen so many business owners be overwhelmed by programmes and courses, so I created the Online Business Blueprint to be something different.

It focuses only on the essential factors you need to have in place to start generating consistent income from clients you love to work with.

Through a combination of online video tutorials and solutions-focused support, I’ll give you the roadmap to success AND my expert guidance as you follow it.

Transform Your Business in Just 12-Weeks

Getting Started With The Blueprint And Your Business

I give you a guided tour of the learning platform, and explain how to make the most of the materials and Facebook Live Q&A sessions. Plus we start dreaming big and setting future goals. I share my recommended reading and podcast list, so you can immerse yourself in business success. And I walk you through the things you need in place to create a solid foundation for your business, and some of my favourite tools to help you do that.

Module 1 - The Power To Choose What Your Business Looks Like

We’re not here to design the business you think you SHOULD be running, or the business it makes sense to build, or the business everyone tells you to set-up. This programme helps you design and market the business you WANT to run. We start by imagining your best case scenario, finding your ideal clients and making plans for what the future might look like. 


  • 7 steps to attract only those clients you love
  • 3 questions you need to ask to make marketing SO. MUCH. EASIER.
  • How your value ladder can make you money without you lifting a finger

Module 2 - Winning Customers With Your Unique Personality, Story and Message

Before they’re ready to work with you, your ideal clients need to know, like and trust you. We look at your story so far, your personal brand and your elevator pitch, so you can quickly and clearly communicate who you are and what you do. And we get expert help from Melanie Gow, in a bonus Storytelling Masterclass.


  • How to build that know, like and trust so your clients refuse to work with anyone else
  • Melanie Gow’s masterclass on storytelling that will make you a legend
  • Amy Caiger’s masterclass on identifying and leaning into your niche so you can stand out even in the most crowded markets
  • Why your brand is SO much more than pretty colors and a fancy logo. This is everything you need to feel confident about how you’re seen
  • The 3 part formula to creating an irresistible offer
  • Need inspiration? You’ll hear 6 pitch-perfect pitches and even a fill-in-the-blank template used by movie-makers to secure millions in funding.

Module 3 - Your Online Storefront (websites and SEO)

Help your perfect people find you online with a search-engine optimised website that showcases your services, and makes it easy for your ideal clients to connect with you. We start planning your website (no matter what platform you choose to be based on), and take a look at the SEO best practices you need to be implementing to draw visitors to your online home. 


  • Choosing between WordPress and Squarespace - including a behind-the-scenes video of how I manage my WordPress website
  • Planning your website design
  • Beginners guide to building your own WordPress website
  • Beginners guide to building your own Squarespace website
  • Essential lessons on SEO
  • Black Hat SEO practices you need to avoid
  • Website copywriting masterclass by Laura Robinson from Worditude Ltd
  • Making the most out of Google My Business
  • Downloadable workbook covering every feature and function your website needs.

Module 4 - Pricing And Money Mindset - Why Setting Your Prices Feels So Awkward And How To Fix That

There’s a whole lot more to setting your prices, than multiplying your rate by time (FYI that is NOT how you should be setting your prices). But before you calculate your rates, we dig into the root cause of your pricing problems - your money mindset. From there we’ll create a pricing strategy so giving a quote, or upping your prices is no longer a toe-curling moment of horror. Instead, you can feel confident you’re being fairly rewarded for the value and expertise you deliver


  • Pricing and money mindset - how what you charge now is influenced by micro-moments in your past, and how you can break that link and regain control of your own worth
  • What should I charge - why you should never post this in a Facebook group and what to do instead
  • Pricing strategies - should you charge by the hour, day or service?

Module 5 - Converting Leads Into Sales

Attracting the right people isn’t going to be enough. It takes sales skills to convert those leads into income. We’ll explore Customer Relationship Management Systems (CRMs) and how you can use them to track and nurture your leads. Most importantly, we’ll use this week to get you comfortable with selling (even if you don’t think that’s possible).


  • Practical steps to get new leads (that don’t involve pushy tactics!)
  • The exact script you can use to close the sales conversation without feeling awkward or pressuring them. 
  • Polished policies to handle hagglers that leave you both feeling like you got a deal!

Plus Guidance And Support In The Online Business Blueprint Facebook Group For 12-weeks


Over the 12-weeks the Online Business Blueprint Facebook group is your space to:

✔ Share your goals so you have a sense of accountability.

✔ To celebrate your achievements with peers who will share in your feelings of accomplishment.

✔ Air your worries, blocks or fears, so you can re-focus on what is wanted instead and start taking positive action - sometimes we need to acknowledge what we’re struggling with the create the freedom to move on.

✔ Ask you questions on anything related to the course and receive answers and feedback from me, and your peers.

✔ Read the questions, experiences and achievements from other people in a similar situation to you. 


You’ll find ideas, inspiration, answers and support from fellow business owners all working towards the same goal - consistent income from clients who are a joy to work with.


Twice each month, I host a Q&A call on Facebook Live inside the group. You’re welcome to send your questions ahead of time, or show up for the live and post your question in the comments. The replay will be available in the group for you to catch-up with any time. These are a powerful additional resource that helps put the training material into practice. Even when you don’t need my help, by watching me answer questions, or guide other people through their blocks, you’ll learn how to deal with problems before they’ve even showed up for you.


I have finished my three months training with a business plan, big, new, achievable goals, fresh ideas, exciting new skills, strategies to grow my business, confidence to choose who I work for, the belief I can build a successful business that I will love and be passionate about, and new friendships with women in a similar position to me

Sarah Forde

Why 12 weeks?

You’ll have access to the Blueprint training materials for the lifetime of my business, so you can come back to them whenever you need to, but the support via the Facebook group is available for 12 weeks only so that:


✔ You have an incentive to get started with the course as soon as you join and to take consistent action to get the results you want.

✔ I’m only supporting a limited number of businesses at any one time, which means I’m better able to answer your questions and give you the attention you need.

✔ This Facebook group stays relatively small and filled only with peers who are at a very similar stage in their business - maximising your opportunity to learn from each other.


The Online Business Blueprint is for you if:

The Online Business Blueprint is for you if:
  • Your dream of freelance freedom has turned into a stressful nightmare of working too hard for not enough money, doing work you’re not enjoying.
  • You sign up for every free challenge and webinar and still aren’t quite sure what to do
  • You know you can make your business work because people want the skills and knowledge you have to offer. You just need someone to show you how, and support you through it.


The Online Business Blueprint has one more thing that sets it apart from every other program: It doesn’t just transform your business. It will transform you

When your business isn’t providing the joy or income you imagined it would, it’s easy to get sucked into a spiral of worry, failure and regret. 

It’s time to interrupt your thought patterns, identify your strengths, change how you see yourself, and design a business (and life) you love.

You KNOW you have what it takes to build a successful business.

You just need a clear roadmap to show you what to focus on first.

The Online Business Blueprint will give you the training and support you need to create deep transformation in yourself and your business.

Good-bye wondering if you should go back to your 9-5, hello boundless confidence in yourself.


Yes! I want The Online Business Blueprint!


I’m newly self-employed (or haven’t left my job yet) - is this the right time for me to join the programme?

Congratulations! You’ve spotted the freelancer trap before falling into it. So many of the people I work with have wasted months, even years, undercharging and/or doing work they don’t love - because they see limitations on themselves that aren’t really there. As an employee they were conditioned into thinking about work and money in a particular way, and they’ve carried those unhelpful beliefs into their new career. You have the perfect opportunity to launch your new business, with true freedom - freedom to charge what you’re worth, freedom to choose the contracts you accept, freedom to do work you love, and freedom to choose who you say ‘yes’ to.

I’ve been self-employed for a while now - can you still help me, or is this more for beginners?

Yes! It’s never too late to upgrade your mindset and start thinking like a business owner. If you are trapped trading time for money doing work you don’t love, for people you don’t enjoy working with, I can help. And we can make the transition as quickly or gently as you like. No need to ditch all your paying customers in Week One. You can slowly replace your existing contracts with idea clients throughout the 12 weeks and beyond.

I’m busy with my existing workload. How much time do I need to dedicate to this each week?

Let me ask you a question first. If you want things to change, if you want to earn more money, in less time, doing more satisfying work, how are you going to make that transition if you don’t invest time in yourself and your business?


Whether you choose this programme or not, if you want things to change,  at some point you will need to make time to work on upgrading your marketing and building the business of your dreams.


Past members tell me it takes 6-8 hours each week to get the most out of this programme. They also tell me that it was a financial and time investment worth making, as after just 3 months they have the freedom to set their prices and choose who they work with.

What if I miss a Q&A call

There’s no need to be on the call live. You can send your question in advance and watch the replay in the group. If you need my help or input between Lives, post in the group and I’ll get back to you.

What happens after the 12 weeks and I want further support?

After the 12 weeks, you will be invited to join my membership in the Online Business Academy we look at smarter ways to make more money without working more hours (and no, I won’t just tell you to launch a course).

"If you're looking to take action and make decisions about your business and life, then Ruth's course will help you make it happen….I've been amazed by Ruth's knowledge, boundless energy and kindness. For the first time in a long time, I feel excited about where I'm heading."

-Susan Truseler

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