I want to share with you the advice that I wish I'd received when I first set myself up as a sole trader ten years ago. I hope this saves you a lot of time and you can fast forward to being prepared and ready for attracting your ideal customers.
Here are the best pieces of advice I got when I started my business:
Do you shudder when people tell you to find a niche? It's not an easy thing to do for many of us. I couldn't find my niche without a lot of help and self-development.
So many of us deliberate over whether we should specialise in a specific skill or sector, and then struggle defining who our ideal client is.
Defining what your niche is might fill you with dread, bringing up memories of being asked when you were a kid: "what do you want to be when you grow up?"
We all need to pay the bills first so often look for something that pays us, rather than something we love, and by doing this, we can often overlook what we're passionate about doing.
Many of us are still trying to find our specialism or "niche" however; there are many factors at play that stop us from seeing it.
Now in 2019, I feel there are so many more options out there for business owners. There are so many more case studies of people launching successful businesses. However, I still...