The Online Business Blueprint

Launch your online business and get your first client in just 30 days.

I want this!

""Choosing to invest in the Business Blueprint has made a huge difference to where I am now as opposed to if I hadn’t - I’d be nowhere near as far forward, knowledgeable, and confident in my business if it wasn’t for the Business Blueprint! Just buy it, you won’t regret it!""

Jen Parker

Are you a time-poor, client-hunting, odd-jobbing coach or consultant? 

Do you want to stop relying on word of mouth referrals (that you know are going to dry up anyway) and build a business on a solid foundation where clients come to you online?

Would you like to get paid well, to do the work you love, for clients you’re excited to help?

Sounds good? But improbable? 

Maybe even impossible?

NO its not!  

My goal is to get you to a point where you feel confident turning DOWN clients, imagine that?

Because right now you’re stuck in a cycle of:

Because right now you’re stuck in a cycle of:
  • Lying in bed at night not being able to sleep because all you can think is "where is my next online client going to come from?" and wondering "how much more time and hustle do I need to do to make it happen?"
  • Feeling frustrated at yourself for taking whatever work is offered to you, even if it doesn’t light you up because you're #Desperate
  • Discounting your prices because you're terrified of being turned down and you just want to start working with people NOW
  • Talking yourself out of making any progress with your online business because you have consumed so much information you've started to turn yourself off EVER taking any action.
Because right now you’re stuck in a cycle of:
Stop hurting yourself like this!

Stop hurting yourself like this!

Stop hurting yourself like this!

You were brave enough to start your business, risk going it alone, and strike out as your own boss. That shows you have the guts and tenacity to shoot for the moon! 

You should be doing work you can't wait to get out of bed for, for clients you love (and who love you back), and be financially rewarded for that (I mean, that's not too much to ask, is it!)

The Online Business Blueprint walks you through EXACTLY what you need to do to build the online business you've been dreaming of.. 

Trust me, it's within your grasp!

You will discover:

  • 5 steps to attracting those dreamy clients who will light up your soul, so you can FINALLY ditch the hustle
  • How to build that "know, like and trust" so your clients refuse to work with anyone else
  • How to create a website that showcases your services but you'll be so proud of that you can't wait to share with your friends and family (and watch them swoon!)
  • What to charge with 100% confidence (no more guesswork or panic discounting - you're too damn good for that!)
  • How to make sales effortlessly, consistently and on your terms (without feeling yucky and wanting to cringe and hide!)

Hello there frustrated business owner!

I’m Ruth, a qualified and experienced coach, and a successful business owner, and I know you deserve better. I’ve helped 100s of women transform their business from time-consuming disappointments into thriving and rewarding sources of satisfaction.

I’ve combined my 20 years of business and marketing experience to create the Online Business Blueprint, a 5 module programme to get clients online, launch and market your business so you can make more money, in less time, doing work you love, for people you enjoy serving.


Make your ideal clients come to you, set prices that truly reflect your value, and only say ‘yes’ to clients and work that makes your heart sing 💕

Focus on the essentials to generate income

Focus on the essentials to generate income

Focus on the essentials to generate income

My goal is to get you to a point where you feel confident turning DOWN clients, contracts, and work that doesn’t match your vision for your business.

I’ve seen so many business owners be overwhelmed by programmes and courses, so I created the Online Business Blueprint to be something different.

It focuses only on the essential factors you need to have in place to start generating consistent income from clients you love to work with.

Through a combination of online video tutorials, workbooks, implementation guides, expert masterclasses, and results-focused support, I’ll give you the roadmap to success AND my expert guidance as you follow it.

You need a predictable system to go from sweating over the bills to filling a waitlist with clients you love to work with!

Module 1 - The Power To Choose What Your Business Looks Like

We’re not here to design the business you think you SHOULD be running, the business it makes sense to build, or the business everyone tells you to set up.

This programme helps you design and market the business you WANT to run. We start by imagining your best case scenario, finding your ideal clients, and making plans for what the future might look like. 


  • Choosing your business - if you’re not sure what your business is don't worry, I have your back here, I have lessons on how to help uncover what you want to do. I also encourage you to make a start, remembering it’s ok to change your mind or for your business to evolve.
  • Writing your 1-page business plan without feeling like you need a degree in business management.
  • Choose who you want to work with, yes that's right you pick who YOU want to work with.
  • Set a goal for your business to get your first client in 30 days and get your website online in 30 days, I show you the power behind setting your intentions and being held accountable!
  • Weekly get your first client task including email templates and a step-by-step process. 
  • Short video lessons, workbooks, implementation tasks, email templates, guides, and workbooks.
  • Amy Caiger’s bonus masterclass on identifying and leaning into your niche so you can stand out even in the most crowded markets


Module 2 - Winning Customers With Your Unique Personality, Story and Message


Before they’re ready to work with you, your ideal clients need to know, like and trust you. We look at your story so far, your personal brand, and your elevator pitch, so you can quickly and clearly communicate who you are and what you do




  • How to build that know, like, and trust so your clients refuse to work with anyone else. I will show you how you can be memorable so your ideal clients come flocking to you.
  • How to nail your niche (I know this is a biggie but go as niche as possible!)
  • Doing those things that are keeping you stuck. Write your bios. Write your elevator pitch.
  • The 3 part formula to creating an irresistible offer so you can define your offers and services to go on your website.
  • Your client-attracting copy ideas ready for your website.
  • Weekly get your first client task! Then celebrate taking action! 

You also get:

  • Melanie Gow’s masterclass on storytelling that will make you a legend
  • Learn how to align your values with your personal brand - Bonus masterclass with Carly Keighley.
  • Why your brand is SO much more than pretty colours and a fancy logo. This is everything you need to feel confident about how you’re seen
  • Need inspiration? You’ll hear 6 pitch-perfect pitches and even a fill-in-the-blank template used by movie-makers to secure millions in funding.

Module 3 - Your Online Storefront (websites and SEO)

Help your perfect people find you online with a search engine optimised website that showcases your services, and makes it easy for your ideal clients to connect with you. We start planning your website (no matter what platform you choose to be based on), and you’re going to get your 1-page website live this week. Module 2’s lesson will have prepared you for this don't worry! 


  • How to write your services page, about me page, and homepage. The first three critical pages of your website using my lego style templates.
  • The weekly get your first client quick win task includes email templates and a step-by-step process. 
  • Video lessons, workbooks, implementation tasks, email templates, guides, and workbooks.

NB - there are a LOT of lessons in this module, but you are going to focus on getting your 1-page website live, then your 3-page website. Then you can go back to continue updating and improving your website, but this is about getting your website live and ready and out into the world!

You also get:

  • Choosing between WordPress and Squarespace - including a behind-the-scenes video of how I manage my WordPress website
  • Planning your website design
  • Beginners guide to building your own WordPress website
  • Beginners guide to building your own Squarespace website
  • Essential lessons on SEO
  • Black Hat SEO practices you need to avoid
  • Bonus website copywriting masterclass by Laura Robinson from Worditude Ltd
  • Making the most out of Google My Business
  • Downloadable workbook covering every feature and function your website needs.

Module 4 - Pricing And Money Mindset - Why Setting Your Prices Feels So Awkward And How To Fix That

There’s a whole lot more to setting your prices than multiplying your rate by time (FYI that is NOT how you should be setting your prices). But before you calculate your rates, we dig into the root cause of your pricing problems - your money mindset. From there we’ll create a pricing strategy so giving a quote, or upping your prices is no longer a toe-curling moment of horror. Instead, you can feel confident you’re being fairly rewarded for the value and expertise you deliver.




  • Pricing and money mindset - how what you charge now is influenced by micro-moments in your past, and how you can break that link and regain control of your own worth
  • What should I charge - why you should never crowdsource your prices in a Facebook group (and what to do instead)
  • Pricing strategies - should you charge by the hour, day or service?  Take out the guesswork with my secret base rate calculator.
  • Learn how to negotiate, pitch and write proposals so you never undersell yourself again.
  • Learn the importance of aligning business financial management with personal goals.
  • The weekly get your first client quick win task includes email templates and my step-by-step process.  
  • Video lessons, workbooks, implementation tasks, email templates, guides, and workbooks.

Module 5 - Converting Leads Into Sales


Attracting the right people isn’t going to be enough. It takes sales skills to convert those leads into income. We’ll explore Customer Relationship Management Systems (CRMs) and how you can use them to track and nurture your leads. Most importantly, we’ll use this week to get you comfortable with selling (even if you don’t think that’s possible).


  • Practical steps to get new leads (that don’t involve pushy tactics!)
  • The exact script you can use to close the sales conversation without feeling awkward or pressuring them, with my "easy yes sales call formula".
  • Polished policies to handle hagglers that leave you both feeling like you got a deal!
  • How to deal with clients that ghost you (includes email templates)
  • Processes for onboarding new clients (the sure fast way to prevent buyer's remorse and wow your new customers).
  • Bonus sales masterclass by Sales coach Claire Stansfield.
  • 5 get your first client bonus tasks to use now and in the future. 
  • Video lessons, workbooks, implementation tasks, email templates, guides, and workbooks.

Getting Started With The Blueprint And Your Business

You’ll get a guided tour of the learning platform so you know where everything is and how to make the most of the materials.

We start by dreaming big and setting your future goals. You’ll also discover my recommended reading and podcast list, so you can immerse yourself in business success.

You'll Join The Online Business Collective

Alongside the bonus you will be welcomed into the Online Business Collective members community where you will access masterclasses, coaching, and 90 day planning so you carry on developing your business over the next 12 months. This builds on what you learn from the Blueprint and is a great place to ask questions. You’ll get support and coaching to grow your business and add to your income once you’ve got the foundations in place by following the Blueprint.  7 bonus business courses will be unlocked when you have completed the Blueprint - now there's an incentive to complete the Blueprint and do the work!

*The Online Business Collective isn't included in the self-study version.


It was the best decision I’ve made to work with Ruth. I have complete clarity in terms of the services I currently offer, the confidence to know that I can pivot further down the line, the most supportive network of female entrepreneurs I have ever had the pleasure to work with and I have gone from 1 client last year, to currently being fully booked, thanks to Ruth

Clare Newman

14-Day Money-Back Guarantee

The Online Business Blueprint can absolutely help you launch your business and help you get your first clients online. I believe in you and your business so much that you can sign up now, try out the Online Business Blueprint for 14 days, and if you decide it's not for you, simply let me know and I'll refund your money.

Simple. Straightforward. Effective.

Just like the Online Business Blueprint.

The Online Business Blueprint is for you if:

The Online Business Blueprint is for you if:
  • Your dream of freelance freedom has turned into a stressful nightmare of working too hard for not enough money, doing work you’re not enjoying.
  • You sign up for every free challenge and webinar and still spend 80% of your day chasing your tail making zero steps forward and each month wondering why you haven't made any progress!
  • You know you can make your business work because people want the skills and knowledge you have to offer. You just need someone to show you how, and support you through it.


Imagine going from no clients (or even no business!) to having clients (and income!) in 30 days. It’s the broke-to-booked dream!

In one month you could be a money-making, client-consulting, savvy entrepreneur with an inbox full of dream clients wanting to work with you.

It’s time to interrupt your thought patterns, identify your strengths, change how you see yourself, and design a business (and life) you love.

You KNOW you have what it takes to build a successful business.

You just need a clear roadmap to show you what to focus on first.

The Online Business Blueprint will give you the training and support you need to create deep transformation in yourself and your business.

Good-bye wondering if you should go back to your 9-5, hello boundless confidence in yourself.


Yes! I want The Online Business Blueprint!


I’m newly self-employed (or haven’t left my job yet) - is this the right time for me to join the programme?

Congratulations! You’ve spotted the freelancer trap before falling into it. So many of the people I work with have wasted months, even years, undercharging and/or doing work they don’t love - because they see limitations on themselves that aren’t really there. As an employee they were conditioned into thinking about work and money in a particular way, and they’ve carried those unhelpful beliefs into their new career. You have the perfect opportunity to launch your new business, with true freedom - freedom to charge what you’re worth, freedom to choose the contracts you accept, freedom to do work you love, and freedom to choose who you say ‘yes’ to.

I’ve been self-employed for a while now - can you still help me, or is this more for beginners?

Yes! It’s never too late to upgrade your mindset and start thinking like a business owner. If you are trapped trading time for money doing work you don’t love, for people you don’t enjoy working with, I can help. And we can make the transition as quickly or gently as you like. No need to ditch all your paying customers in Week One. You can slowly replace your existing contracts with ideal clients throughout the 12 weeks and beyond.

I’m busy with my existing workload. How much time do I need to dedicate to this each week?

Let me ask you a question first. If you want things to change, if you want to earn more money, in less time, doing more satisfying work, how are you going to make that transition if you don’t invest time in yourself and your business?


Whether you choose this programme or not, if you want things to change,  at some point you will need to make time to work on upgrading your marketing and building the business of your dreams.


Past members tell me it takes 6-8 hours each week to get the most out of this programme. They also tell me that it was a financial and time investment worth making, as after just 3 months they have the freedom to set their prices and choose who they work with.

Can I access the bonuses straight away?

Yes! You can access all the material from day 1.

Is The Online Business Blueprint good for B2B or B2C?

The Online Business Blueprint is great for anyone that has an online business. The beauty is that, even if you’re running a B2B, it’s still just another person behind the screen, right? The techniques will work as long as you’re working with people.

You’ve mentioned that we’re going to focus on building confidence. I thought this was a business program. What’s that about?

I am so glad you asked. I have more than 20 years’ experience working in business and, at this point, I know a LOT about making an online business work. And one thing you can NOT succeed without is confidence in yourself. I’ve studied coaching specifically to help my clients build their confidence. I’ve seen businesses radically change and the only difference was the owner’s confidence. Imagine what you can do with more confidence and the best systems and strategies you can find. Sign up for The Online Business Blueprint - you’ll be unstoppable.

I’ve bought other online programs that didn’t help. How do I know The Online Business Blueprint is going to help?

I know signing up for an online program requires trust. Trust in me to put together a plan that’s really going to help and trust in yourself to make it happen. The Online Business Blueprint is based on my 20+ years of business experience and sharpened by feedback from previous members. The cost of the program is the same as a cup of tea a day. Add in the 14 day, money-back guarantee and the only question left, is how bad do you want to transform your business?


This time next year, you could be Googling “How to find more clients”. Or you could enjoy a family holiday you paid for all by yourself. The choice is yours. 

Sign up for The Online Business Blueprint now.

"If you're looking to take action and make decisions about your business and life, then Ruth's course will help you make it happen….I've been amazed by Ruth's knowledge, boundless energy and kindness. For the first time in a long time, I feel excited about where I'm heading."

-Susan Truseler

Ready to get started?





✔ Lifetime access to the Online Business Blueprint (value £497)

✔  Instant access to the complete library of tutorials

You will discover:

✔ 5 steps to attract only those clients you love

✔ How to build that know, like and trust so your clients refuse to work with anyone else

✔  How to create a website that showcases your services

✔  What to charge (no more guesswork!)

✔ How to make sales






✔ Lifetime access to the Online Business Blueprint (value £497)

+ PLUS +

✔  Annual Membership to the Online Business Collective (value £670)

✔  Instant access to the complete library of tutorials

✔  Two group Q&A coaching calls each month

✔  Two Eat-The-Frog sessions each month to bust a productivity challenge

✔ 90-day planning cycle - get started immediately by watching the recording of the most recent session

✔ Monthly live masterclasses and workshops

✔ Instant access to the Online Business Collective Facebook group. This isn’t an ordinary Facebook group, here you get support and brainstorming to help you work through your questions.


✔✔  1 Business Breakthrough session (worth £197) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.





✔ Lifetime access to the Online Business Blueprint (value £497)

+ PLUS +

✔  Annual Membership to the Online Business Collective (value £670)

✔ Everything included in the pay in full one-time payment plan but spread across 3 monthly payments


✔✔  1 Business Breakthrough session (worth £197) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.


Can you really afford to go another day trying to work this stuff out yourself?

Imagine how you'll feel in 30 days' time when you've taken the action, followed the steps, and got the support to get your first clients online!


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