Online Business Collective

Income breakthroughs without business owner burnout

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You’ve got clients you love, and an income that makes you proud.

You’ve reached the success you were aiming for.

And when you got there, you realised you were ready for more.

Ready to help more people.

Ready to make more money.

But at the same time, you don’t want to risk burning yourself out or losing the success you’ve worked so hard to create.

Inside the Online Business Collective, we look at smarter ways to make more money without working more hours (and no, I won’t just tell you to launch a course).

The Online Business Collective isn’t a prescription to be followed step-by-step.

It’s not about achieving some arbitrary income goal.

Or following a step-by-step guide to someone else’s version of success

Inside the Online Business Collective I’ll help you determine what success looks like for you, and then I’ll help you get there through a combination of:

Expert Masterclasses and Courses all designed to help you make more money in your business, without increasing your working hours

Results-focused group coaching led by me - I’ll hear your problem, block, worry and then help you refocus on the outcome you want, and how you’re going to get there. Also a chance to brainstorm ideas with other talented business owners.

A 90-day planning and accountability cycle to help you develop your business in a manageable, sustainable way, one change at a time.

"💯 Ruth, for the first time in ages I’m feeling positive about the stuff that has been holding me back and feeling blessed to be in this group with so many fantastic women 🙌🏽💥"

Annette Henry

"One of the best investments I've ever made for my business. A game-changing membership filled with information, support and guidance that is top-notch on all levels."

Sarah Forde

"Just wanted to say a huge thank you for how wonderful you all are. Every time I come out of a call with you all I feel happy and really supported.. So much to learn and to do but I feel inspired and that I can get there. So thank you "

Tatiana Novaes Coelho

The Collective Library

Building Your Expert Reputation And Your Audience With Content Marketing

Building Your Expert Reputation And Your Audience With Content Marketing

Go beyond word of mouth referrals and your immediate network of contacts, and start building a wider audience who recognise you as the knowledgeable, credible expert you are:


  • What content marketing is and how it can directly impact your sales revenue.
  • The Big 5 content types that pull in dream clients
  • Using content marketing to get found via Google searches
  • How to write an engaging blog post
  • Effective video marketing - shoot a video without the “ummmmm”s and “errrrrrrrr”s you dread
  • Podcasting masterclass with Lynsay Gould - attract 300% more traffic than a blog (without having to write a word)
  • Advantages to focusing on a niche, and how to choose it - masterclass with Amy Caiger
  • 9 ways to keep the copy flowing - goodbye writer’s block!
  • Content planning workshop - figure out what you’re going to say, how you’re going to say it, and how to batch your content creation for maximum productivity

Using Social Media To Be Seen And To Sell

Using Social Media To Be Seen And To Sell

The encouragement and knowledge you need to put yourself out there where the world, and most importantly, your future customers, can see you:

  • Which social media channels are best for your business (good news - you don’t need to do them all!)
  • The psychological reasons you’re not making sales via social - and how to turn it around with one simple change
  • Stuck? Writer’s block? Ready-to-go prompts and ideas to get you writing
  • You’ve got to be seen if you want to sell. We’ll discuss all the pressure-free ways you can be seen that don’t feel pushy, slimy, or braggy.
  • Visual design advice for your social channels
  • Building deeper relationships with your audience with live video - masterclass with Danielle Bayes
  • Introduction to LinkedIn - optimising your profile, and making the most out of the platform
  • Introduction to Pinterest - masterclass with Mrs Social aka Vanessa Rinaldi
  • Demo of Sprout Social with Margo Murhill
  • Using Instagram to sell - How to generate leads, when to DM, and two masterclasses from Instagram expert Kylie Baxter, on Reels and Stories.
Using Social Media To Be Seen And To Sell

Building Relationships And Making Sales With Email Marketing

Building Relationships And Making Sales With Email Marketing

Email marketing fills in the space between when someone first ‘meets’ you online, and the moment they’re ready to buy from you. These resources will show you how to nurture your subscribers, and turn them into paying customers.

  • How email marketing fits in with your sales funnel
  • List-building with lead magnets
  • Introduction to two leading email marketing providers - Mailchimp and Active Campaign
  • GDPR and how it affects your business
  • How to use competitions to build your list
  • Marketing automation - how clever software can put your selling on auto-pilot
  • How to create an addictive email newsletter - An email marketing masterclass with email experts Rob and Kennedy
  • We’ll break down the fancy online jargon so you can sound (and feel) like a pro
  • The “make money in your sleep” process you’re going to LOVE!
  • Lead magnets, opt-ins, freebies - whatever you call them, we’re going to help you create one your clients can’t resist
  • We’ll examine irresistible landing pages so you know exactly what you want on yours
  • A walk-through of popular CRMs so you can set up yours stress-free. Aren’t sure what a CRM is? We’ll cover that, too.

Boost Visitor Numbers To Your Online Storefront

Boost Visitor Numbers To Your Online Storefront

Maximise the effectiveness of your website so you can generate more leads and sales without putting in any extra effort.

  • Interpreting and acting on Google Analytics - how to use these stats to improve your website
  • Scale Your Success with Google Ads - how to use paid advertising to get more of the right people onto your website
Boost Visitor Numbers To Your Online Storefront
Generate Leads and Build Your Audience with Facebook Advertising

Generate Leads and Build Your Audience with Facebook Advertising

Generate Leads and Build Your Audience with Facebook Advertising

A 7-module course designed and delivered by social media specialist Lisa Doherty 

  • When, why and how you should use Facebook Ads in your business, including the boost button and beyond.
  • Finding your way around the Facebook Ads manager platform
  • The Facebook pixel, how to install it, and the actions it enables you to track
  • Building Audiences so you only pay for the right people to see your adverts - including how to build Custom and Lookalike Audiences
  • Creatives and Copy - how to nail the three parts of your ad your audience sees in their feed, so it stops them mid-scroll and prompts the action you want them to take.
  • A step-by-step walkthrough showing you how to create a Lead Magnet campaign
  • Reading and responding to your Facebook Ads results - how to interpret the data Facebook presents you with, and benchmark them against what ‘good’ looks like, when and how to make changes to your ads.

And so many more amazing masterclasses and workshops to choose from, from mindset mastery, selling into corporates, content planning, PR... the collective not only supports your business and marketing but helps you create a business that you love without the burnout.

Plus Coming Up...

Plus Coming Up...

Plus Coming Up...
  • Idea to income stream workshop - there are so many options when it comes to adding income streams to your business. In this workshop we go through the options that spark excitement and get you planning out your next offer.
  • 1-2-1 to 1-2 many what are the options and what’s right for you? From teaching live masterclasses to launching a course or membership.
  • Launching a digital product or new offer
  • Choosing your tech for your business or digital product
  • How to use PR for your business
  • How to make sales without being sleazy
  • How to get started creating funnels
  • And so much more

I know. There’s so much there. Too much.

I do NOT want you to plod your way through the library like it’s a compulsory curriculum with an end-of-term exam.

This is how you get the most out of the Online Business Collective…..

The 90-day Planning Cycle

Every 90-days I host a live planning call, to help you set your goals and priorities for the months ahead.

When you're busy running your business, it can feel like you’re running on a treadmill going nowhere (rather than conquering that mountain you intended to climb).

Through a combination of guidance, coaching and accountability, I’ll help you stay focussed on what you want to achieve next, and create and execute a plan to get you there, without sacrificing the success you’ve already achieved, or working yourself into a frazzle.

You complete the 90-day masterclass.

Identify the resources within the collective that will help you reach your goals.

Make a plan to consume those resources, implement what you learn, and achieve your 90-day goal.


Examples of what can be achieved in 90 days


✔ Start a podcast

✔ Launch a blog

✔ Launch a digital product

✔ Start a client attracting newsletter

✔ Create a high converting lead magnet 

✔ Launch a new offer

✔ Put your prices up

✔ Do one thing well and feel good about it


But you don’t only get access to me during the 90-day planning calls…..


Results-Focussed Coaching And Support

I’ll hear you out then help you re-focus on what you want instead and how you’re going to get there - that’s how results-focussed coaching works.

I don’t give you the answers. I help you find your own.

I’m not just going to tell you what to do. I’m here to spark and nurture your ideas, then support you and hold you accountable as you turn them into a reality.

And I’m also here to reassure you that you’re on the right track and to help you identify the signals that indicate your plans are coming together.

Every Tuesday at 1pm (London time) I host a live call, and each one has its own focus.

Two of these calls each month will be Q&A drop-in sessions. You’re welcome to come and watch, or ask your questions so you can unlock your next stage of progress. 

Twice a month this call is an Eat The Frog session where we commit to one task that’s been put off for far too long and complete it in that hour.

And the Online Business Collective Facebook group is available 24/7 for you to ask for input, share your triumphs, and connect with others who are also eagerly working towards growing their business.


"You are getting us to ask ourselves big questions - you’ve got the expertise to do that and you are asking everyone to be courageous - that’s huge. "

Ella Orr

"I went from feeling limited and directionless to excited and confident about growing my own business. Ruth’s membership is a brilliant blend of increasing your digital marketing skills, improving your business know-how, and coaching that inspires you to get out there and actually do it! With a supportive, friendly, knowledgeable and motivating peer group. It has enabled me to apply what I’ve learned not only to my own business but to provide an even better service for my clients"

Ali Birtwell

"Just to say that I love this group and the membership. Your membership is by far one of the best investments I’ve made for my business and for me overall. I really felt like my confidence in things like asking for more money and having a better understanding of marketing my business has really improved and I really enjoy the vibe of the group, so thank you"

Sue Huntley-Barlow

The Online Business Collective is for you if:

The Online Business Collective is for you if:

✔ You are enjoying consistent income in your business and are eager to make more

✔ You want to realise the full potential of your business without working more hours

✔ You want expert guidance, support and reassurance so you can set and achieve your business goals while maintaining your business’ current success


Ready to get started?

Monthly Membership



✔  Instant access to the complete library of tutorials

✔  Two Q&A coaching calls each month

✔  Two Eat-The-Frog sessions each month to bust a productivity challenge

✔ 90-day planning cycle - get started immediately by watching the recording of the most recent session

✔ Monthly live masterclasses and workshops

✔ Instant access to the Online Business Collective Facebook group. This isn’t an ordinary noisy Facebook group where the participants have been left to get on with it. I am active in the Facebook group every weekday, here to give you support, facilitate brainstorming, and to help you work through your questions.


join now

Annual Membership


SAVE £££

✔  Instant access to the complete library of tutorials

✔  Two Q&A coaching calls each month

✔  Two Eat-The-Frog sessions each month to bust a productivity challenge

✔ 90-day planning cycle - get started immediately by watching the recording of the most recent session

✔ Monthly live masterclasses and workshops

✔ Instant access to the Online Business Collective Facebook group, this isn’t an ordinary Facebook group, here you get support and brainstorming to help you work through your questions.

✔✔ Save £254 (that’s over 3 months’ membership for FREE)


✔✔  1 Business Breakthrough session (worth £197) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.

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Complete Online Business Solution



✔  Annual Membership to the Online Business Collective (value £670)

+ PLUS +

✔✔  Lifetime access to the Online Business Blueprint (value £497)

5 modules to help you create clear, profitable, in-demand offers and develop your online authority so you can enjoy a steady stream of ideal clients who can’t wait to work with you.

1 - The Power To Choose What Your Business Looks Like

2 - Winning Customers With Your Unique Personality, Story and Message

3 - Your Online Storefront 

4 - Pricing And Money Mindset 

5 - Converting Leads Into Sales


✔✔  1 Business Breakthrough session (worth £197) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.




Who is The Online Business Collective for?

It’s designed to support online Service based business owners.

I don’t love the work I’m doing, or the clients I’m working with right now - can you help me?

Yes. The Complete Online Business Solution would be a great option for you as the Online Business Blueprint will help you first create a solid foundation of regular, enjoyable, well-paid work before you move onto the materials in the Online Business Collective.

My clients are like busses - none for ages then they all come at once - can you help me reach a more steady income and workload.

Yes. The Online Business Blueprint will walk you through creating an online presence so that you are attracting a steady stream of high-quality leads. The best value option for accessing that programme (priced at £497) is to buy the Complete Online Business Solution.

Can I work at my own pace?

You can work at your own pace! If you need more time - you’ve got it. If you already have a topic mastered, you can move on to the next.

Would this suit my B2B or B2C business?

The Online Success Collective is great for anyone that has an online business. The beauty is that, even if you’re running a B2B, it’s still just another person behind the screen, right? The techniques will work as long as you’re working with people.

You’ve mentioned that we’re going to focus on building confidence. I thought this was a business membership. What’s that about?

I am so glad you asked. I have more than 20 years’ experience working in business and, at this point, I know a LOT about making an online business work. And one thing you can NOT succeed without is confidence in yourself. I’ve studied coaching specifically to help my clients build their confidence. I’ve seen businesses radically change and the only difference was the owner’s confidence. Imagine what you can do with more confidence and the best systems and strategies you can find. Join The Online Business Collective - you’ll be unstoppable.

Are the sessions live or recorded?

In order to give you the best of both worlds, you’ll get both! The sessions are pre-recorded to give you the flexibility to watch whenever you need (or replay to review the tricky bits). Can't make it? No worries, the sessions will be recorded so you can catch up or relisten when you need to.

What exactly do I get when I join?

✅ Instant access to the vault of masterclasses, courses and resources and more are added every single month.

✅ Group coaching - via two Zoom calls each month, and the Facebook group (I’m in there most days)

✅ Live training and masterclasses

✅ The engaged and welcoming Online Business Collective Facebook Group, where you’re encouraged to share your priorities for the week, achievements, updates and questions.

How does the payment plan work?

You can join monthly and cancel anytime (though I hope you don’t!)

Or join annually and save £££.

How much time will it take for me to complete and see results?

I’ve seen breakthroughs from a single group call and many breakthroughs on the goal setting and business planning sessions! 

But everyone is different.

If you come open, honest and coachable then you will get results from your first month.

Can’t I just figure this out on my own?

There’s plenty of free content available online to help you build and grow your business. Actually, there’s far too much content.

How do you know what to focus on first? And is the content you’re looking at up-to-date?

Inside the Collective you’ll find trustworthy, current content created by experts. And through the group coaching calls and the 90-day planning process, I’ll help you plot a realistic, achievable and effective route so you’re only focussing on the training and activities that have the biggest impact for you and your business.

Can I work 1 to 1 with Ruth?

Yes. When you choose VIP membership you’ll get six 1-hour 1-2-1 coaching sessions with me (spread over 3 or 6 months).


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