Online Business Collective

Combining the best of masterminds, and memberships to give you everything you need to run, grow and scale online, without burning out, giving up, or compromising what you care about.

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You’ve got clients you love, and an

income that makes you proud.

You’ve reached the success you were aiming for.

And when you got there, you realised you were ready for more.

Ready to help more people.

Ready to make more money.

But at the same time, you don’t want to risk burning yourself out or losing the success you’ve worked so hard to create.


Inside the Online Business Collective, we look at smarter ways to make more money without working more hours 


(and no, I won’t just tell you to launch a course). 


You benefit from a combination of:



Results-focused group coaching led by me - you'll tell me your problem, block, worry and then help you refocus on the outcome you want, and how you’re going to get there. Also a chance to brainstorm ideas with other talented business owners.


Expert Masterclasses and Courses all designed to help you make more money in your business, without increasing your working hours. 


A 90-day planning and accountability cycle to help you develop your business in a manageable, sustainable way, one change at a time.



The Online Business Collective isn’t a prescription to be methodically followed.

It’s not about achieving some arbitrary income goal.

Or following a step-by-step guide to someone else’s version of success.

You decide what you want to do and I’ll support you to make it happen.

A roadmap to help you achieve your goals

When you join the Online Business Collective you will gain access to a library of masterclasses and courses you can turn to when you have a question, or are ready to take the next step. Pick what you want, when you need it. 

The roadmap gently guides you through how you can help more people, make more money, and look after your wellbeing at the same time. Whatever you want your life to look like, you can create it here with the resources and support you need.


90-day goal and business planning

Every 90-days I host a live planning call, to help you set your goals and priorities for the months ahead.

When you're busy running your business, it can feel like you’re running on a treadmill going nowhere (rather than conquering that mountain you intended to climb).

Through a combination of guidance, coaching and accountability, I’ll help you stay focussed on what you want to achieve next, and create and execute a plan to get you there, without sacrificing the success you’ve already achieved, or working yourself into a frazzle.

When you complete the 90-day masterclass, you are giving yourself the opportunity to get off the treadmill and reset the clock. 

Then you can identify the resources within the Collective that will help you reach your goals. Make a plan to consume those resources, implement what you learn, and achieve your 90-day goal.


Design your dream lifestyle

How are you feeling? Happy and contented or frazzled and wishing you had more time for yourself? What do you want your life to look like? Having reset the clock, this is your opportunity to design your dream lifestyle.

Running and growing a business is challenging so use the supportive private Facebook group, coaching calls, live masterclass sessions, live accountability sessions, weekly goals and to create positive habits to look after yourself.  There's something happening every week inside the OBC to help support and moving towards your goals.

Here’s an example of some of the masterclasses:

  • Mindset Management For Business Growth from Dr Kathrine MacAleess
  • Gaslit by Self Help: find out how to create transformational change through EFT tapping with Jacqui Acree
  • How to run your business in alignment with who you really are: Sarah Atkins uses Human Design as a tool to discover who you REALLY are. 
  • Wellbeing to run your business: What do you really need to thrive? Consider how your needs are impacting your personal and professional life with Sarah and Rebecca from The Coaching Catalysts.

Do less Better

Have more time to focus on the activities that will help you grow your business by eliminating the bottlenecks and weaknesses in your business. As your business grows, your time working in your business shouldn't. Learn how to improve, process, outsource and automate so you can have more time to spend doing the things you love.


  • Outsourcing and building a team - There’s more to outsourcing than booking your first hire. Learn how to plan, make the numbers stack up and grow your team with integrity. From starting small to growing a larger team this masterclass with Ruth helps you progress your outsourcing with integrity.
  • Get Your Business Organised - Nina and Sarah from Systems To Grow share their knowledge and experience on all things productive within your business AND walk you through 5 actions steps you can take instantly to make an impact on how organised your business is. 
  • The 5 pillars of compassionate sustainable productivity - 
    What if productivity wasn't about pushing, rushing and fighting to keep up?
    What if there was a calmer, more sustainable way of getting things done so you can make progress
    in your business without overwhelm and exhaustion?
    In this session Louise will share her five pillars for productivity with ease to help you take consistent
    action, so you can move closer to your vision for business and life. 

Build your online authority

Create your marketing ecosystem so that you aren't tied to being on every channel. Learn how to develop your authority so you stand out, position yourself as the go-to and attract your dream clients so that you can make a bigger impact.

  • Building Your Expert Reputation And Your Audience With Content Marketing: Go beyond word of mouth referrals and your immediate network of contacts, and start building a wider audience who recognise you as the knowledgeable, credible expert you are.
  • Using Social Media To Be Seen And To Sell: The encouragement and knowledge you need to put yourself out there where the world, and most importantly, your future customers, can see you.
  • Building Relationships And Making Sales With Email Marketing: Email marketing fills in the space between when someone first ‘meets’ you online, and the moment they’re ready to buy from you. These resources will show you how to nurture your subscribers, and turn them into paying customers. 

Stable, scalable income

Learn how to scale your income without increasing your hours - you might even find ways to work less! Choose your path to scaling your business without feeling like you only have to do it one way or by following a cookie-cutter approach. Make more impact without working more hours.

Generate Leads and Build Your Audience with Facebook Advertising: A 7-module course designed and delivered by social media specialist Lisa Doherty 

Boost Visitor Numbers To Your Online Storefront: Maximise the effectiveness of your website so you can generate more leads and sales without putting in any extra effort. Includes courses on Google Ads and Google analytics.

Plan how to scale 

  • Discover how to push through your income ceiling, without risking burnout, with the Idea To Income Stream Workshop.
  • Business Model Matchmaking - Explore 1-to-1 and 1-to-many options, including teaching live masterclasses, courses, memberships and more, so you can find which model is the best match for you and your business.
  • The Launch - Get your new income stream off to a profitable start with this step-by-step guide to launching a digital product or new offer.
  • Launching a digital product or new offer
  • Choosing your tech for your business or digital product
  • Selling To Corporate Clients


Marketing and business foundations

Whatever stage you're at there is so much value in checking in with the business and marketing foundations of your business. So many business owners skip this part - I want you to grow the business you love and work with perfect fit clients!  But don't worry I'm not going to get you to do a whole course.

So in the foundations you will:

  • Find your perfect fit clients -This is an opportunity to think about who you want to work with rather than shaping your messaging and offers to work with your current client base, especially if they’re not your ideal client.
  • Create must have scalable offers - in their masterclass with guiding workbook you will design offers you want to put out in the world, make them irresistible and get some quick worms from offer combinations you have already, you'll also review your pricing and upgrade your mindset over what to charge
  • The Business Freedom Framework - Learn how to wow your customer, implement calm predictable growth and build an automatic customer experience with Cheryl Rerick.


Plus Coming Up...

  • Business finance strategies
  • Planning promotional campaigns including flash sales and Black Friday campaigns
  • Boundaries and difficult conversations
  • Writing better emails
  • Sales page training
  • How to create better systems and automations in your business.
  • Learn more about which digital product is best for you and your business.

New content and masterclasses are released every month.

And so many more amazing masterclasses and workshops to choose from, from mindset mastery, selling into corporates, content planning, PR... the collective not only supports your business and marketing but helps you create a business that you love without the burnout.





 I'm Ruth Gilbey


I’ve helped 100s of women transform their business from time-consuming disappointments into thriving and rewarding sources of satisfaction.

I've mastered the art of running an online business, cracked the code on making more money in fewer hours, and perfected the creation of the business I wanted. 

I’ve combined my 20 years of behind-the-scenes experience and my drive for work that lights me UP to map out each step in the blueprint that will take you from overwhelmed and struggling for clients, to business savvy and booked solid.

The Online Business Collective is about you setting and reaching the goals that are right for YOU right now in YOUR business


What could you do over the next 90 days with support from the Online Business Collective?

Let's get you started!

 ✔ Start a podcast

✔ Launch a blog

✔ Launch a digital product

✔ Start a client attracting newsletter

✔ Create a high converting lead magnet 

✔ Launch a new offer

✔ Put your prices up

✔ Do one thing well and feel good about it


Here’s how we make what you wrote in your 90-day plan happen...

Results- Focussed Coaching And Support

I host a live call each week. Each one has its own focus and will help you work on your business. This is usually on Tuesday at 1pm (London time), however I offer different times based on the needs of the group.

Two of these calls each month are Q&A drop-in sessions. You’re welcome to come and watch, or ask your questions so you can unlock your next stage of progress. 

Twice a month this call is an Eat The Frog session where we commit to one task that’s been put off for far too long and complete it in that hour. Come along and get it done!

And the Online Business Collective Facebook group is available 24/7 for you to ask for input, share your triumphs, and connect with others who are also eagerly working towards growing their business.

I’m here to spark and nurture your ideas, then support you and hold you accountable as you turn them into a reality. I don’t give you the answers. I help you find your own.

I’m here to reassure you that you’re on the right track and to help you identify the signals that indicate your plans are coming together.

I’ll hear you out then help you re-focus on what you want instead and how you’re going to get there - that’s how results-focussed coaching works.

Yes! I want to join!

"The Online Business Collective is my go-to place to share the highs and lows of running a business. Since being a member, my business, without a doubt, has grown in ways that I wouldn’t have thought possible before joining. The combined expertise of all the members means there’s always someone to help talk your ideas through. If you’re stuck there’s a supportive shoulder to lean on when things get tough. I’d be lost without my Online Business Collective ladies."


The OBC has helped me focus on growing my business. Before I joined I was focusing 100% of my clients and not investing time or energy in growing and developing my business. Ruth has given me the confidence to talk about my business more openly on social media and given me ideas for income streams. I really value time to apply new ways of doing things in my business. The Facebook group is very valuable especially the Friday wins section, which as I work on my own, helps me start the weekend on a high. No matter how bad a week I have had, things have always been achieved and progressed.


Before joining the OBC I was plodding along on my own, without direction and focus for my business. I knew I needed more self-belief. I also needed someone to turn to when I had questions, problems, or needed a second opinion. After joining the OBC I no longer feel alone. I’m now part of a great support team of fellow business owners. Ruth is a brilliant motivator and gives amazing advice. I have more belief in my abilities and what I can achieve. I’m much more clear on my goals and I now have the information, resources and support to get there.


The Online Business Collective is for you if:

✔ You are enjoying consistent income in your business and are eager to make more

✔ You want to realise the full potential of your business without working more hours

✔ You want expert guidance, support and reassurance so you can set and achieve your business goals while maintaining your business’ current success

Ready To Get Started?


£97(inc VAT)/m


  • Instant access to the complete library of tutorials
  • Two group coaching calls each month
  • Co-working and quick fire Q & A sessions each month to bust a productivity challenge
  • 90-day planning cycle - get started immediately by watching the recording of the most recent session
  • Monthly live masterclasses and workshops
  • Instant access to the Online Business Collective Facebook group. This isn’t an ordinary noisy Facebook group where the participants have been left to get on with it. I am active in the Facebook group every weekday, here to give you support, facilitate brainstorming, and to help you work through your questions.


£997(inc VAT)


  • Everything you get with the monthly option




  • 1 Business Breakthrough session (worth £247) - includes a strategy call with me, then your personalised strategy written up with your very own success roadmap for your business.


  • The Online Business Blueprint Programme 

    The implementation gameplan Freelancers, Coaches and Consultants need to predictably, consistently and without sleazy sales tactics find their perfect fit clients online IN 30 DAYS this is my 5 module signature programme yours for the lifetime of my business.


  • 1 months 1-2-1 support via Voxer with Ruth


£1997(inc VAT)

Including 1-2-1 Coaching


  • Everything you get with the monthly options


  • A bespoke coaching plan for the duration of the 1-2-1 programme, based on your strategy and goals
  • 7 x 1-hour private coaching sessions, held over 3 or 6 months, depending on how quickly you want to progress.
  • Office hours support between sessions, via voice messaging app Voxer 
  • Actions and exercises assigned to you at the end of each call, for you to complete before our next session


  • Annual access of the Online Business Collective for 12 months
  • 1 Business Breakthrough session (worth £247) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for your business.

Still Got Questions?