DIGITAL MARKETING SUCCESS PROGRAMME

DIGITAL MARKETING SUCCESS PROGRAMME

Do you want to get paid well, to do the work you love for clients who love you back?

  • Do you go to do something in your business, but you get that little voice at the back of your head saying you're not good enough?
  • Do you stop yourself from putting yourself and your business out there because you worry someone will call you out as being a fraud?
  • Do you keep chickening out when you go to send a quote, so you lower the price, then feel annoyed with yourself for doing that?
  • Have you had enough of saying yes to rubbish clients that don't pay you enough?

 

 

  • You want to feel confident and in control of your business.

  • You want to get paid proper money for something you enjoy.
  • You want to FINALLY work with clients you love, that love you back.
  • You want to feel like a success.
  • You want to be totally in love with your business.

INTRODUCING THE DIGITAL MARKETING SUCCESS PROGRAMME

8 weeks to more confidence, more visibility and more success

  • The Digital Marketing Success Programme is an 8 module programme to redesign and market your business so you can a make more money, in less time, doing work you love, for people you enjoy serving.
  • The programme shows you how to harness the power of digital marketing so you can make your ideal clients come to you, set the prices that truly reflect your value, and only say 'yes' to clients and work that makes your heart sing.
  • My goal is to get you to a point where you feel confident turning DOWN clients, contracts and work that don't match your vision for your business.
  • To be able to do that you need a plentiful pipeline stocked with all the right people.
  • And the way we fill that pipeline is with a simple, repeatable digital marketing routine.

Doors to The Digital Marketing Success Programme will be opening again soon!

Give me your best email address in the box below so I can let you know as soon as the next round of the Digital Marketing Success Programme is open.

 

We will cover the following over the 8 weeks to make sure you have the tools in place to feel confident in your business, so you are much more visible online and you're saying yes to the right clients you love

Module 1 - The Power To Choose What Your Business Looks Like:

We’re not here to design the business you think you SHOULD be running, or the business it makes sense to build, or the business everyone tells you to set-up. This programme helps you design and market the business you WANT to run. You're going to get clear what business you're passionate about as this is the key to your success.

Module 2 -  Communicating Your Personality:

Before they’re ready to work with you, your ideal clients need to know, like and trust you. This week we look at your story so far, your personal brand and your elevator pitch, so you can quickly and clearly communicate who you are and what you do. You will get clear new compelling offers (that people will actually buy) fully implemented and ready to launch on your website.

Module 3 - Your Online Storefront:

Help your perfect people find you online with a search-engine optimised website that showcases your services, and makes it easy for your ideal clients to connect with you. This week we start planning your website (no matter what platform you choose to be based on), and take a look at the SEO best practices you need to be implementing to draw visitors to your online home. You will be ready to add fresh copy on your website that speaks to your target clients, making them hungry to work with you.

Module 4 - Building Your Expert Reputation:

Give your audience a taste of what it’s like to work with you by creating free content about your area of expertise. This week we look at content marketing, why it’s so important, and how to build it into your simple and repeatable marketing system. I’ll help you decide whether podcasting, blogging, or video marketing is right for you, and get you started with your chosen strategy.

Module 5 -  Using Social Media To Get Seen (And To Sell): 

Remember that marketing system we started building last week? Now we’re adding social media into the mix. We look at which platforms you should be focussing on, and how to use them effectively to get in front of the right people (without feeling like you need to be glued to your phone screen 24/7). Includes tutorials on chatbots and LinkedIn. 

Module 6 - From Stranger To Super Hot Lead:

Handing over an email address is often the first step towards making a sale. In module nine we look at how to use lead magnets to attract the attention of potential clients, how to convert them using email marketing.  To grow your business you need to grow your audience so by the end of this module you will have your very own lead gneration plan.

Module 7 - Sealing The Deal.  Sales and  Money Mindset:

Attracting the right people isn’t going to be enough. It takes sales skills to convert those leads into income. This week we’ll explore your sales procesess and how you can use them to track and nurture your leads. Most importantly, we’ll use this week to get you comfortable with selling. and setting your prices.  There’s a whole lot more to setting your prices than multiplying your rate by time. This week we’re jumping to the root cause of your pricing problems - your money mindset. From there we’ll create a pricing strategy so giving a quote, or upping your prices is no longer scary. Instead, you can feel confident you’re being rewarded for the value and expertise you deliver.

Module 8 - What’s Next? Your Business Blueprint:

You may have spent the last 7 modules upgrading from an odd-job freelancer to a fully-booked business owner, but we’ve only just begun. This week we discuss what your future holds - niching down, scaling up, and possible business models you might want to consider. You’ll wrap up the programme with a business blueprint for the future and a repeatable marketing system to use right now.   

After these 8 weeks together there will be no stopping you. Your confidence in yourself and your business will be through the roof. You will be working smarter, not harder, you will be working with clients you love and you will be loving your business.

 


 

Once you have completed all the core Digital Marketing Success Programme modules you will be able to unlock the Scale Your Success Programme:

The next step is to scale your success and unlock the 2nd part to the programme.

This includes the following courses on Facebook Ads, Google Ads and Google Analytics.

Beyond The Boost Button:

Facebook Ads can help you build and convert your online audience - or they can be a huge money-sucking waste of time. It totally depends on how you’re using them. Get started the right way with this introduction to using Facebook Ads to promote your business, plus a Facebook Ads masterclass with guest expert Faye Morgan.  

Getting Seen At The Right Time:

The perfect time to put your solution in front of your ideal clients is when they are researching their problem. In this course, Google Ads expert Rebecca Perkins, shows us how to use Google Ads and the powerful reporting inside Google Analytics so you can make the most of the opportunities search traffic offers.

IN EACH MODULE YOU'LL GET:

01

Lesson sessions (video) delivered by me and exercises to complete straight away - you’re making a huge transformation but we’re making it in tiny steps.

02

Weekly Q and A or accountability sessions - led by me. You’ll be joined by your fellow programme members, to ask questions and share wisdom.

03

Access to the Digital Success Facebook group for students and graduates, where you can post your questions, seek support, celebrate wins, and benefit from the uplifting effect that comes from surrounding yourself with other motivated business owners.

AND THROUGHOUT THE COURSE YOU'LL ALSO HAVE ACCESS TO:

01

Guest expert training sessions and bonus masterclasses to compliment the training - which includes - how-to tutorials, and training on essential tools and marketing channels.

02

Print/download and keep workbooks and templates, including a Website Planner workbook, a testimonial questionnaire you can copy and use with your clients, and Canva templates for your lead magnet.

03

After the programme you will be invited to join the Academy and the next courses on Facebook Ads, Google Ads, LinkedIn Advertising, Google My Business, Google Analytics and so much more.

TESTIMONIALS

"

Ruth's course isn’t just about learning it’s about discovering what makes you tick professionally and realising that you can pursue anything that you want. If you are going to do one course on digital marketing choose this one. Ruth is an inspirational powerhouse whose approach to learning is second to none. She uses her expert connections to add depth to her modules and her attention to detail proves that she knows her stuff. You won’t be disappointed.

"
Annette Henry
"

If you're looking to take action and make decisions about your business and life, then Ruth's course will help you make it happen….I've been amazed by Ruth's knowledge, boundless energy and kindness. For the first time in a long time, I feel excited about where I'm heading.

"
Susan Truseler
"

It’s a blend of marketing strategy, business coaching, peer support and learning how to implement business growth. I have finished my three months training with a business plan, big, new, achievable goals, fresh ideas, exciting new skills, strategies to grow my business, confidence to choose who I work for, the belief I can build a successful business that I will love and be passionate about, and new friendships with women in a similar position to me.

"
Sarah Forde

FAQ

I’m newly self-employed (or haven’t left my job yet) - is this the right time for me to join the programme?

Congratulations! You’ve spotted the freelancer trap before falling into it. So many of the people I work with have wasted months, even years, undercharging and/or doing work they don’t love - because they see limitations on themselves that aren’t really there. Being employed conditioned them into thinking about work and money in a particular way, and they’ve carried those unhelpful beliefs into their new career. You have the perfect opportunity to launch your new business, with true freedom - freedom to charge what you’re worth, freedom to choose the contracts you accept, freedom to do work you love, and freedom to choose who you say ‘yes’ to.

I’ve been self-employed for a while now - can you still help me, or is this more for beginners?

Yes! It’s never too late to upgrade your mindset and start thinking like a business owner. If you are trapped trading time for money doing work you don’t love, for people you don’t enjoy working with, I can help. And we can make the transition as quickly or gently as you like. No need to ditch all your paying customers in Module One. You can slowly replace your existing contracts with idea clients throughout the course and beyond.

I’m busy with my existing work load. How much time do I need to dedicate to this each week?

Let me ask you a question first. If you want things to change, if you want to earn more money, in less time, doing more satisfying work, how are you going to make that transition if you don’t invest time in yourself and your business?

Whether you choose this programme or not, if you want things to change,  at some point you will need to make time to work on upgrading your marketing and building the business of your dreams.

Past members tell me it takes 6-8 hours each week to get the most out of this programme. They also tell me that it was a financial and time invest worth making, as after just 2 months they have the freedom to set their prices and choose who they work with.

How much support do you provide?

You get access to a supportive and engaged Facebook group. And I'm in there everyday answering questions and supporting you. 

You also get regular Facebook Live Q and A's where you can submit questions live or catch up on recordings. 

There are also regular group co-working sessions via Zoom - if you want to take action and stop procrastinating make sure you join these!

I want to learn about paid social and Google Ads straight away rather than wait until the end of the programme can I access those courses immediately?

No problem!  If you're ready to get going with ads sooner we can unlock the Scale courses. Remember ads aren't a silver bullet though, so we advise that you have your website and sales funnel in place before you start running ads. 

Doors to The Digital Marketing Success Programme will be opening again soon!

Give me your best email address in the box below so I can let you know as soon as the next round of the Digital Marketing Success Programme is open.

 

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