Module 1 - The Power To Choose What Your Business Looks Like:
We’re not here to design the business you think you SHOULD be running, or the business it makes sense to build, or the business everyone tells you to set-up. This programme helps you design and market the business you WANT to run. You're going to get clear what business you're passionate about as this is the key to your success.
Module 2 - Communicating Your Personality:
Before they’re ready to work with you, your ideal clients need to know, like and trust you. This week we look at your story so far, your personal brand and your elevator pitch, so you can quickly and clearly communicate who you are and what you do. You will get clear new compelling offers (that people will actually buy) fully implemented and ready to launch on your website.
Module 3 - Your Online Storefront:
Help your perfect people find you online with a search-engine optimised website that showcases your services, and makes it easy for your ideal clients to connect with you. This week we start planning your website (no matter what platform you choose to be based on), and take a look at the SEO best practices you need to be implementing to draw visitors to your online home. You will be ready to add fresh copy on your website that speaks to your target clients, making them hungry to work with you.
Module 4 - Building Your Expert Reputation:
Give your audience a taste of what it’s like to work with you by creating free content about your area of expertise. This week we look at content marketing, why it’s so important, and how to build it into your simple and repeatable marketing system. I’ll help you decide whether podcasting, blogging, or video marketing is right for you, and get you started with your chosen strategy.
Module 5 - Using Social Media To Get Seen (And To Sell):
Remember that marketing system we started building last week? Now we’re adding social media into the mix. We look at which platforms you should be focussing on, and how to use them effectively to get in front of the right people (without feeling like you need to be glued to your phone screen 24/7). Includes tutorials on chatbots and LinkedIn.
Module 6 - From Stranger To Super Hot Lead:
Handing over an email address is often the first step towards making a sale. In module nine we look at how to use lead magnets to attract the attention of potential clients, how to convert them using email marketing. To grow your business you need to grow your audience so by the end of this module you will have your very own lead gneration plan.
Module 7 - Sealing The Deal. Sales and Money Mindset:
Attracting the right people isn’t going to be enough. It takes sales skills to convert those leads into income. This week we’ll explore your sales procesess and how you can use them to track and nurture your leads. Most importantly, we’ll use this week to get you comfortable with selling. and setting your prices. There’s a whole lot more to setting your prices than multiplying your rate by time. This week we’re jumping to the root cause of your pricing problems - your money mindset. From there we’ll create a pricing strategy so giving a quote, or upping your prices is no longer scary. Instead, you can feel confident you’re being rewarded for the value and expertise you deliver.
Module 8 - What’s Next? Your Business Blueprint:
You may have spent the last 7 modules upgrading from an odd-job freelancer to a fully-booked business owner, but we’ve only just begun. This week we discuss what your future holds - niching down, scaling up, and possible business models you might want to consider. You’ll wrap up the programme with a business blueprint for the future and a repeatable marketing system to use right now.
After these 8 weeks together there will be no stopping you. Your confidence in yourself and your business will be through the roof. You will be working smarter, not harder, you will be working with clients you love and you will be loving your business.
Once you have completed all the core Digital Marketing Success Programme modules you will be able to unlock the Scale Your Success Programme:
The next step is to scale your success and unlock the 2nd part to the programme.
This includes the following courses on Facebook Ads, Google Ads and Google Analytics.
Beyond The Boost Button:
Facebook Ads can help you build and convert your online audience - or they can be a huge money-sucking waste of time. It totally depends on how you’re using them. Get started the right way with this introduction to using Facebook Ads to promote your business, plus a Facebook Ads masterclass with guest expert Faye Morgan.
Getting Seen At The Right Time:
The perfect time to put your solution in front of your ideal clients is when they are researching their problem. In this course, Google Ads expert Rebecca Perkins, shows us how to use Google Ads and the powerful reporting inside Google Analytics so you can make the most of the opportunities search traffic offers.