The Online Business Blueprint; the exact gameplan freelancers, coaches & consultants need to accelerate their online business and get clients NOW!

Even if you're starting from scratch... 



The implementation gameplan Freelancers, Coaches and Consultants need to predictably, consistently and without sleazy sales tactics find their perfect fit clients online

IN 30 DAYS...even if you're starting from scratch! 

Give it to me!

Right now, you’re stuck in a cycle of

  • Lying in bed at night not being able to sleep because all you can think is, "how can I start paying me properly?" and wondering, how much more time and hustle do I need to do to make it happen?"
  • Feeling frustrated at yourself for taking whatever work is offered to you, even if it doesn’t light you up because you're #Desperate
  • Pitching and pricing too low because you're terrified of being turned down and you just want to start working with people NOW!
  • Talking yourself out of making any progress with your online business because you have consumed so much information you've begun to turn yourself off EVER taking any action.

Stop with the new Instagram course and stop with the constant Googling to figure it all out on your own. Being an entrepreneur takes guts. But it shouldn’t take years (or tears).



Your dream of freelance freedom has turned into a stressful nightmare of working too hard for not enough money, doing work you’re not enjoying.


You sign up for every free challenge and webinar and still spend 80% of your day chasing your tail making zero steps forward and each month wondering why you haven't made any progress!


You know you can make your business work because people want the skills and knowledge you have to offer. You just need someone to show you how, and support you through it.

You were brave enough to start your business, risk going it alone, and strike out as your boss. That shows you have the guts and tenacity to shoot for the moon! 

You should be doing work you can't wait to get out of bed for, for clients you love (and who love you back), and be financially rewarded for that.

I mean, that's not too much to ask, is it!

You want to build a business on a solid foundation where clients come to you online, and you want to get paid well, to do the work you love, for clients you’re excited to help!

Sounds good? But improbable? 

Maybe even impossible? 

NO, it's not!


You can get to a point where you feel confident turning DOWN clients...


The Online Business Blueprint walks you through EXACTLY what you need to do to build the online business you've been dreaming of.

Trust me, it's within your grasp!

It's the one source with everything you need to:

  • Establish your online business with strategies that allow it to grow.
  • Market so efficiently you can flood your inbox with clients and have the confidence to turn down work that doesn’t light you up.
  • Master only the techniques you need so you don’t waste time, money (or brain space) on stuff that doesn’t work


You will discover:

  • 5 steps to attracting those dreamy clients who will light up your soul, so you can FINALLY ditch the hustle.
  • How to build that "know, like and trust" so your clients refuse to work with anyone else.
  • How to create a website and brand that showcases your services and you'll be so proud that you can't wait to share with your friends and family - and watch them swoon!
  • What to charge with 100% confidence (no more guesswork or panic discounting - you're too damn good for that!)
  • How to make sales effortlessly, consistently and on your terms (without feeling yucky and wanting to cringe and hide!)

And you'll be able to achieve all of this with one extra invaluable resource... SUPPORT FROM ME!

Unlike other courses and programs that leave you without so much as an email address to reach out to... I'll be with you throughout the 5 modules!

Go from sweating over the bills to filling a waitlist with clients you love to work with!

Hello Frustrated Business Owner

 I'm Ruth Gilbey


I’ve helped 100s of women transform their business from time-consuming disappointments into thriving and rewarding sources of satisfaction.

I've mastered the art of running an online business, cracked the code on making more money in fewer hours, and perfected the creation of the business I wanted. 

I’ve combined my 20 years of behind-the-scenes experience and my drive for work that lights me UP to map out each step in the blueprint that will take you from overwhelmed and struggling for clients, to business savvy and booked solid.

Yes! I want the Online Business Blueprint


I got my first coaching client whilst doing the programme!  I thought I'd have to do the programme and then get clients, but Ruth shows you how to do this whilst launching and running your business. I’d be nowhere near as far forward, knowledgeable, and confident in my business if it wasn’t for the Online Business Blueprint! Just buy it, you won’t regret it! 


I went from limited and directionless to excited and confident about growing my own business. Ruth's course is a brilliant blend of increasing your digital marketing skills, improving your business know-how, and coaching that inspires you to get out there and actually do it! Plus it's delivered with a supportive, friendly, knowledgeable, and motivating peer group. It has enabled me to apply what I've learned, not only to my own business, but to provide a better service to my clients.


Just looked at my stats - my income has increased a whopping 68% since I started the course!

I have two more clients and I am turning down work - choosing to work with people I know I will love working with rather than chasing the next contract.


Go from an erratic feast and famine workload to a consistent pipeline of clients you love work with.


You're going to


 these... I cater for every learning style!


Learn from guest experts. A niching expert, brand strategists, legend maker, copywriter and sales strategist.


PDF and Google Doc workbooks to guide you through each step of setting up your online business and getting clients. Business planning, goal setting, website and marketing planning.


Video tutorials and lessons to guide you through each stage, with mindset and motivation from me!


Each module has a "get your next client" action so whilst you're building and launching your business you're getting clients at the same time. No need to wonder what to say, I have email templates and sales scripts all ready for you.


No need to buy expensive website templates just use my lego style guides to set up and write your pages quickly. Work out what to charge with my pricing calculator.


You can choose to do the programme in your own time or for that extra boost, get some accountability and coaching from me in my coaching community. And access to some amazing experts and business owners. Including access to my Online Business Manager.



The Power To Choose What Your Business Looks Like

This programme helps you design and market the business you WANT to run. We start by imagining your best case scenario, finding your ideal clients, and making plans for what the future might look like. 

Write your 1-page business plan and business goals without feeling like you need a degree in business management.

Choose who you want to work with, yes that's right you pick who YOU want to work with.

Weekly get your first client task including email templates and a step-by-step process. 

Guest niching expert Amy Caiger’s masterclass will help you demystify niching! on identifying and leaning into your niche so you can stand out even in the most crowded markets.



Winning Customers With Your Unique Personality, Story and Message

You’re going to learn to build that know, like, and trust so your clients refuse to work with anyone else. Learn how you can be memorable so your ideal clients come flocking to you.

Doing those things that are keeping you stuck. Write your bios. Write your elevator pitch.The 3 part formula to creating an irresistible offer so you can define your offers and services to go on your website.

Your client-attracting copy ideas are ready for your website.

Weekly get your first client task! Then celebrate taking action! Melanie Gow’s masterclass on storytelling will make you a legend. Melanie Gow is magic. She will take your personal story and make it meaningful for others while allowing you to find your own story.

Learn how to align your values with your personal brand masterclass with brand strategist expert Carly Keighley.


Your Online Storefront (websites and SEO)

Help your perfect people find you online with a search engine optimised website that showcases your services, and makes it easy for your ideal clients to connect with you. We start planning your website (no matter what platform you choose to be based on), and you’re going to get your 1-page website live this week. Module 2’s lesson will have prepared you for this don't worry! 

How to write the first three critical pages of your website using the Online Business Blueprint "lego style" templates.

The weekly get your first client quick win task includes email templates and a step-by-step process. 

Making the most out of Google My Business

Downloadable workbook covering every feature and function your website needs.

Access to the website vault toolkit packed with ways to continue to create a client attracting lead generating website after you have got those first critical pages live without spending a fortune!

Website copywriting masterclass by Laura Robinson from Worditude Ltd. Laura is obsessed with getting your website copy and sales funnels to work as efficiently and effectively as possible for your business.


Pricing And Money Mindset - Why Setting Your Prices Feels So Awkward And How To Fix That

There’s a whole lot more to setting your prices than multiplying your rate by time (FYI that is NOT how you should be setting your prices). But before you calculate your rates, we dig into the root cause of your pricing problems - your money mindset. From there we’ll create a pricing strategy so giving a quote, or upping your prices is no longer a toe-curling moment of horror. Instead, you can feel confident you’re being fairly rewarded for the value and expertise you deliver.

Pricing and money mindset - how what you charge now is influenced by micro-moments in your past, and how you can break that link and regain control of your own worth

What should I charge - why you should never crowdsource your prices in a Facebook group (and what to do instead)

Pricing strategies - should you charge by the hour, day or service?  Take out the guesswork with my secret base rate calculator.

Learn how to negotiate, pitch and write proposals so you never undersell yourself again.

Learn the importance of aligning business financial management with personal goals.

The weekly get your first client quick win task includes email templates and my step-by-step process.  


Converting Leads Into Sales

Attracting the right people isn’t going to be enough. It takes sales skills to convert those leads into income. We’ll explore Customer Relationship Management Systems (CRMs) and how you can use them to track and nurture your leads. Most importantly, we’ll use this week to get you comfortable with selling (even if you don’t think that’s possible).

Practical steps to get new leads (that don’t involve pushy tactics!)

The exact script you can use to close the sales conversation without feeling awkward or pressuring them, with my "easy yes sales call formula".

Polished policies to handle hagglers that leave you both feeling like you got a deal!

How to deal with clients that ghost you (includes email templates)

Processes for onboarding new clients (the sure fast way to prevent buyer's remorse and wow your new customers).

 Get your first client bonus tasks to use now and in the future. 

Video lessons, workbooks, implementation tasks, email templates, guides, and workbooks.

Sales masterclass by sales and mindset coach Claire Stansfield who’ll help you adjust your mindset so you enjoy selling.

Imagine going from no clients (or even no business!) to having clients (and income!) in 30 days. It’s the broke-to-booked dream!

Let's get you started!

In one month you could be a money-making, client-consulting, savvy entrepreneur with an inbox full of dream clients wanting to work with you.

It’s time to interrupt your thought patterns, identify your strengths, change how you see yourself, and design a business (and life) you love.

You KNOW you have what it takes to build a successful business.

You just need a clear roadmap to show you what to focus on first.

The Online Business Blueprint will give you the training and support you need to create deep transformation in yourself and your business.

Not only will you get instant access to all the course materials, but you'll also get any future updates I throw in! 



Create an online presence that pulls in your dream clients, so you can build your waitlist and even turn down projects that don't feel right for you.

A complete, step-by-step program that teaches you how to create, launch, and get clients on repeat so you can make a bigger impact, earn more money, and have more freedom.

Inside The Online Business Blueprint you'll receive

  • The Power To Choose What Your Business Looks Like
  • Winning Customers With Your Unique Personality, Story and Message
  • Your Online Storefront (websites and SEO)
  • Pricing And Money Mindset - Why Setting Your Prices Feels So Awkward And How To Fix That
  • Converting Leads Into Sales
  • Weekly get your next clients tasks, scrips and swipes.
  • Video lessons, tutorials, workbooks, checklists, cheatsheets, email templates, scripts and guest expert masterclasses.


I promise that you CAN do this! 

The Online Business Blueprint can absolutely help you launch your business and help you get your first clients online. I believe in you and your business so much that you can sign up now, try out the Online Business Blueprint for 14 days, and if you decide it's not for you, simply let me know and I'll refund your money. 


Simple. Straightforward. Effective. 
Just like the Online Business Blueprint.





  • Lifetime access to the Online Business Blueprint (value £497)
  • Instant access to the complete library of tutorials

You will discover:

  • 5 steps to attract only those clients you love
  • How to build that know, like and trust so your clients refuse to work with anyone else
  • How to build that know, like and trust so your clients refuse to work with anyone else
  • How to create a website that showcases your services
  • What to charge (no more guesswork!)
  • How to make sales




  • Lifetime access to the Online Business Blueprint (value £497) 

+ PLUS +

  • Annual Membership to the Online Business Collective (value £997)
  • Instant access to the complete library of tutorials
  • Two group Q&A coaching calls each month
  • Two Eat-The-Frog sessions each month to bust a productivity challenge
  • 90-day planning cycle - get started immediately by watching the recording of the most recent session
  • Monthly live masterclasses and workshops
  • Instant access to the Online Business Collective Facebook group. This isn’t an ordinary Facebook group, here you get support and brainstorming to help you work through your questions.


  • 1 Business Breakthrough session (worth £247) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.




  • Lifetime access to the Online Business Blueprint (value £497)

+ PLUS +

  • Annual Membership to the Online Business Collective (value £997)
  • Everything included in the pay in full one-time payment plan but spread across 3 monthly payments


  • 1 Business Breakthrough session (worth £247) - includes a strategy call with me, then your one-page strategy written up with your very own success roadmap for the membership.

Still Got Questions?



Imagine how you'll feel in 30 days' time when you've taken the action, followed the steps, and got the support to get your first clients online!


Client wins...